A project blogger’s secret power comes from his impotence

I’ve heard discussions about why collaboration platforms and social media can help on projects, but some people are somewhat sceptical about blogging on projects. However, I would like to demonstrate how even on a busy project a blog can be a poweful means of communication.

I’m sure you’ve been there yourself, when your email inbox gets snowed under. When it turns into a mountain of issues lurking, waiting for the moment when a single loud bang can cause an avalanche of responsibility wars. How can any EXTRA incoming communication possibly be a good thing?

Well, think about the nature of items in your inbox. When the going gets tough, mails turn into gotchas-in-waiting, as they are easy to misread when you skim hundreds of messages a day. Some mails are magnets that make you inadvertantly pick up actions, others snare you into unwitting sign-off, and others tick silently like timebombs that will be trumpeted later as evidence of passive malpractice on your part.

In this tidal wave of potential traps, what could be more welcome than a new message which no-one will expect you to act upon, which you will not be berated for not fully digesting, which in fact its not at all in your jobspec to even bother opening. The mere fact that you “can safely ignore it”, makes it a more welcoming read. Not only will it not put more furrows in your brow, nor increase the statistical likelihood of any follicle producing you a grey hair – it may actually stimulate you to think about something refreshingly unpressing, in a positive and supportive way.

Reading blog articles is specifically anti-pressure, because you CHOOSE to do it. When everybody around you is crumbling under the oppressive regime of their mailboxes, what more powerful way have you to communicate than something which will be read and seriously considered, simply because people have the right to ignore it completely, if they want.


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