I have been trying to focus myself on benefits and achievements whilst preparing my CV and other personal marketing materials, but I have suddenly realised how valuable benefits can be when defining requirements.
An acronym many people use the help them define benefits is “FAB” – Feature, Advantage, Benefit. The Feature is the activity that I carried out as part of my role, the Advantage is how this improved what was there before, and the Benefit is a tangible description of how the company or people’s working lives were better thanks to my achievement. It’s not always necessary to write out the Advantage, because it is usually very similar to the Benefit – however that act of describing the advantage helps identify the benefit in the first place.
But hang on, why are benefits important in a CV? Well, to borrow an expression from sales and marketing, people buy benefits, not features. They buy the relaxation of being by the pool on holiday, not the model of plastic sun lounger they will lie on. Likewise, people hire you because of your past achievements, not because of any lines in your old job description.
So bringing this back to Requirements Management, how does this fit? Read the rest of this entry »